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Design e-commerce experiences that convert

Direct your design.
Drive your revenue.

Expert workshops for designers who build Shopify stores that convert — with or without AI. Preview the curriculum, choose your course, and get instant access after checkout.

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The 10-point audit we run before every product page redesign.

Use the same CRO pass our team uses to spot friction, weak trust signals, and missed conversion opportunities before a redesign ships.

1Hero image alt text with buyer keywords
2Product page headline formula
3Social proof placement
4CTA button copy
5Mobile cart UX
6Checkout trust badges
7Page load speed
8Email capture timing
9Upsell placement
10Return policy visibility

Printable checklist page

Instant access after signup

Built for Shopify product pages

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Free Download: The 10-Point E-Commerce CRO Checklist

The exact checks we use to audit product pages before every store redesign.

We'll save your email for future CRO resources and give you instant access to the checklist. Prefer to skip the form? Open the checklist directly.

Inside the download

  • Headline, CTA, and social proof checks for first-screen conversion clarity.
  • Mobile cart and checkout friction checks before you touch the visual layer.
  • Email capture, upsell, and return-policy placement notes to protect revenue.
500+
Expert Designers
2,000+
Store Owners Taught
4.9★
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All 4 Courses Bundle

Everything you need to optimize product pages, sharpen copy, build brand identity, and AI-direct your store.

  • Product Page CRO — 5 Changes That Lift Conversions
  • Product Page Copywriting — Write Descriptions That Sell
  • Brand Identity for DTC — Build a Store That's Instantly Recognizable
  • AI-Directed Store Design — How to Use Lovable & Framer AI Without Losing Control

One-time payment

$149

for all 4 courses

Buy once and unlock the full Dirigent curriculum in a single checkout.

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Design. Brand. AI-direct.

Starter Tier
12 min
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Product Page CRO — 5 Changes That Lift Conversions

Five proven design changes that reduce drop-off and increase add-to-cart rates — no redesign required.

What You'll Learn
  • Place reviews, guarantees, and other proof above the fold so buyers hit trust signals before they hesitate.
  • Reorder product imagery so the first image answers the purchase question and sells the product faster.
  • Tune CTA copy, contrast, and sticky behavior so add-to-cart stays obvious while shoppers scroll.
  • Use urgency and scarcity cues that create action without fake countdowns, false inventory, or trust damage.
  • Run a thumb-first mobile review that catches hidden friction in the layout, spacing, and action flow.
Starter
$29
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Starter Tier
11 min
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Product Page Copywriting — Write Descriptions That Sell

Write product descriptions that turn features into desire, reduce hesitation, and make the next click feel obvious.

What You'll Learn
  • Translate product features into shopper benefits and concrete outcomes instead of publishing spec-heavy copy that fails to create desire.
  • Use a 5-part product description template that moves from headline to hook, benefits, objection handling, and a clear CTA.
  • Format product page copy for scannability with bullets, bold emphasis, whitespace, and mobile-first readability.
  • Handle common objections inside the description without sounding defensive, bloated, or overly salesy.
  • Rewrite weak product page copy into sharper before-and-after versions you can apply to your own catalog immediately.
Starter
$29
Enroll nowWatch free preview
Core Tier
12 min
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Brand Identity for DTC — Build a Store That's Instantly Recognizable

A practical identity course for DTC founders and Shopify operators who need their store to feel consistent, memorable, and premium at every touchpoint. You will define the brand core, build a conversion-aware palette, choose typography that supports hierarchy, direct a cohesive visual system, and write copy that sounds unmistakably yours.

What You'll Learn
  • Define a brand personality, value set, and positioning statement that keeps your storefront decisions consistent.
  • Build a commerce-ready color palette that feels distinctive, supports trust, and stays recognizable across pages and campaigns.
  • Choose a typography pairing for headlines, body copy, and CTA zones that improves readability without diluting the brand.
  • Set visual direction for product photography, whitespace, and image treatment so the storefront looks cohesive instead of patched together.
  • Write tone guidelines for product descriptions, email, and social so every channel sounds like the same brand.
Core
$49
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Pro Tier
13 min
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AI-Directed Store Design — How to Use Lovable & Framer AI Without Losing Control

Learn to direct AI design tools like Lovable and Framer AI to build stores that actually convert — without surrendering creative judgment.

What You'll Learn
  • Adopt a creative-director mindset that treats AI as a fast design assistant, not an unquestioned decision maker.
  • Write briefs that push Lovable and Framer AI toward conversion goals, realistic merchandising needs, and clear page priorities.
  • Direct Lovable to produce product pages built around proof, hierarchy, and shoppability instead of generic startup demos.
  • Use Framer AI to explore layouts quickly while still protecting the brand's voice, typography, and visual system.
  • Run a repeatable QA and critique pass that identifies weak assumptions, generic patterns, and conversion risks before launch.
Pro
$79
Enroll nowWatch free preview

Start with a course-specific checkout, then recover access any time from My Courses with your purchase email.

Browse all 4 courses
4
Courses Available
4.8/5
Average Rating
Shopify · Framer · Webflow
Built For
What Students Say

Real outcomes from real designers.

I changed three things on my product page following the CRO course and my add-to-cart rate went from 2.1% to 5.4%. That's on a store I've been running for three years — results I never expected from a 12-minute lesson.

S
Sarah K.
Shopify store owner
2.5× add-to-cart rate in 6 weeks

The brand identity framework gave me a repeatable system. I went from spending 8 hours on every new brand brief to under 3 hours — and my clients actually say the quality improved. It's become my standard process.

M
Marcus D.
Freelance Shopify designer
40% faster per-project process

Coming from Framer, I had no idea how to pitch Shopify clients. After the AI-directed design course I landed my first Shopify project at $4,200. The confidence alone was worth the price of the course.

P
Priya M.
Framer designer expanding to Shopify
First Shopify client in 2 weeks

Trusted by designers using

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