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Dirigent curriculum

Four focused courses for stronger ecommerce decisions.

Start with a single win or buy the full bundle. Each course is a short practical lesson built for store owners, marketers, and designers who care about conversion, clarity, and commercial taste.

Best value

Bundle

Dirigent Bundle — All 4 Courses

Get Product Page CRO, Product Page Copywriting, Brand Identity for DTC, and AI-Directed Store Design in one checkout.

  • Product Page CRO — 5 Changes That Lift Conversions
  • Product Page Copywriting — Write Descriptions That Sell
  • Brand Identity for DTC — Build a Store That's Instantly Recognizable
  • AI-Directed Store Design — How to Use Lovable & Framer AI Without Losing Control

One-time payment

$149

for all 4 courses

Buy once and unlock the full Dirigent curriculum in a single checkout.

Buy the bundle

Product pages. Copy. Brand. AI direction.

Individual courses

Pick the lesson that matches the bottleneck.

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12 min

Starter Tier

Product Page CRO — 5 Changes That Lift Conversions

Five proven design changes that reduce drop-off and increase add-to-cart rates — no redesign required.

Starter

$29

Instructor

Dirigent Team

  • Place reviews, guarantees, and other proof above the fold so buyers hit trust signals before they hesitate.
  • Reorder product imagery so the first image answers the purchase question and sells the product faster.
  • Tune CTA copy, contrast, and sticky behavior so add-to-cart stays obvious while shoppers scroll.
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11 min

Starter Tier

Product Page Copywriting — Write Descriptions That Sell

Write product descriptions that turn features into desire, reduce hesitation, and make the next click feel obvious.

Starter

$29

Instructor

Dirigent Team

  • Translate product features into shopper benefits and concrete outcomes instead of publishing spec-heavy copy that fails to create desire.
  • Use a 5-part product description template that moves from headline to hook, benefits, objection handling, and a clear CTA.
  • Format product page copy for scannability with bullets, bold emphasis, whitespace, and mobile-first readability.
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12 min

Core Tier

Brand Identity for DTC — Build a Store That's Instantly Recognizable

A practical identity course for DTC founders and Shopify operators who need their store to feel consistent, memorable, and premium at every touchpoint. You will define the brand core, build a conversion-aware palette, choose typography that supports hierarchy, direct a cohesive visual system, and write copy that sounds unmistakably yours.

Core

$49

Instructor

Dirigent Team

  • Define a brand personality, value set, and positioning statement that keeps your storefront decisions consistent.
  • Build a commerce-ready color palette that feels distinctive, supports trust, and stays recognizable across pages and campaigns.
  • Choose a typography pairing for headlines, body copy, and CTA zones that improves readability without diluting the brand.
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13 min

Pro Tier

AI-Directed Store Design — How to Use Lovable & Framer AI Without Losing Control

Learn to direct AI design tools like Lovable and Framer AI to build stores that actually convert — without surrendering creative judgment.

Pro

$79

Instructor

Dirigent Team

  • Adopt a creative-director mindset that treats AI as a fast design assistant, not an unquestioned decision maker.
  • Write briefs that push Lovable and Framer AI toward conversion goals, realistic merchandising needs, and clear page priorities.
  • Direct Lovable to produce product pages built around proof, hierarchy, and shoppability instead of generic startup demos.
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