Dirigent helps DTC founders, Shopify designers, and in-house store teams design e-commerce experiences that convert — with or without AI. Below is everything free and paid that will move the needle fastest.
Two free tools to diagnose your store: the Design Score quiz for a fast grade, and the CRO Teardown template for a thorough walkthrough.
Answer 15 quick questions about your store's design and get an instant score across Trust, Clarity, CTA Strength, Mobile Quality, and Brand Consistency — plus specific fixes for your weakest areas.
Sample score
Walk through 27 structured checkpoints across your homepage, product pages, checkout, navigation, and post-purchase flow. Spot exactly what's leaking conversions — and use it again after every redesign.
5 sections
Each article is built around a specific e-commerce design lever with actionable steps you can apply the same day.
Five practical product page design changes that make a DTC store easier to trust, easier to scan, and easier to buy from.
A practical framework for building DTC brand identity through color, type, voice, and visual direction so your online store stops looking interchangeable.
Five common Shopify store CRO mistakes that suppress conversions, plus practical fixes for product pages, trust, checkout, branding, and faster iteration.
A practical guide to AI e-commerce design tools, where Lovable and Framer AI help, where they fail, and how to keep brand judgment in human hands.
A practical product page audit framework for finding conversion leaks in the hero, proof, copy, mobile flow, and technical performance of an ecommerce product page.
A practical 2026 guide to Shopify product page design, covering above-the-fold clarity, images, copy, trust, CTA strategy, and mobile conversion.
A practical guide to the ecommerce homepage design mistakes that weaken first impressions, dilute trust, and quietly lower conversion.
A practical 2026 comparison of Shopify vs Framer vs Webflow for ecommerce teams deciding between conversion infrastructure, design freedom, SEO, and AI workflows.
A practical guide to e-commerce color psychology, with color associations, Shopify store color strategy, DTC brand examples, and testing advice for stronger conversion.
A practical guide to e-commerce checkout optimization, with checkout UX best practices, guest checkout advice, trust signals, and Shopify checkout design tips to reduce cart abandonment.
A printable, 25-point checklist covering every conversion lever on your product pages — from image sequencing and CTA copy to trust signals and mobile layout. Keep it open during every store audit.
Get instant access — free
Enter your email and we'll send the checklist link immediately.
We'll save your email for future CRO resources and give you instant access to the checklist. Prefer to skip the form? Open the checklist directly.
Each course is a tight, practitioner-led workshop — 10–15 minutes of dense, actionable instruction with instant access after purchase.
Five proven design changes that reduce drop-off and increase add-to-cart rates — no redesign required.
Write product descriptions that turn features into desire, reduce hesitation, and make the next click feel obvious.
A practical identity course for DTC founders and Shopify operators who need their store to feel consistent, memorable, and premium at every touchpoint. You will define the brand core, build a conversion-aware palette, choose typography that supports hierarchy, direct a cohesive visual system, and write copy that sounds unmistakably yours.
Learn to direct AI design tools like Lovable and Framer AI to build stores that actually convert — without surrendering creative judgment.
Want all 4 courses at once?
The Dirigent Bundle includes every course for a single one-time payment.
See the bundle — $149Ready to start?
Free, instant, no account needed. See exactly where your design is costing you conversions.
Get my Design Score